Post by account_disabled on Mar 10, 2024 5:43:34 GMT
In this new digital age, more and more people feel the need for real connections and a sense of belonging . If until recently, social networks were the place where users looked for interaction and sharing experiences, today things are changing. Users are turning to other online platforms: communities. Communities today seem to be the ideal place to satisfy users' need for authenticity and sharing of interests: it is no coincidence that places like Reddit or Quora, two famous online communities, are enjoying great success. If until a few years ago we tended to share details about our personal life on social networks, today their use has changed.
In recent times, users tend to consume more content on social India Mobile Number Data networks and increasingly turn to other platforms to satisfy their need for relationships: online communities. But what are the reasons behind the advent of online communities, and what is different about them compared to social media? But above all, what role can brands have in this new scenario? In this article we will explain what pushed users to approach the world of communities and what your company can do to fully exploit the potential of these platforms: From social media to communities: the need for authenticity and sharing interests The role of brands and companies in the new era of communities Why should companies include communities in their marketing strategy? Social media trends 2022 From social media to communities: the need for authenticity and sharing of interests In recent times we have been hearing more and more often about a lack of authenticity on social networks. As mentioned at the beginning of this article, social media was initially where users shared opinions and personal life details.
Over time, however, they have taken on a more individualistic nature and based largely on appearances . On social networks, people tend to share content that shows the best side of themselves. Users have begun to perceive that social networks are an inauthentic place and where they feel pressured to achieve an ideal lifestyle. This is why in recent years the tendency to share on social networks has been declining, in favor of their use aimed more at consuming content than sharing. Just take a look at the data to realize the growth rate of participation in communities: in recent years, globally it has been recorded that 76% of online users participate in forums, blogs and vlogs. On social networks, users do not feel completely free to express themselves, and for this reason they are used less and less to build human connections. This represents one of the most important reasons behind the change of direction of users towards communities as places of expression and sharing of common interests.
In recent times, users tend to consume more content on social India Mobile Number Data networks and increasingly turn to other platforms to satisfy their need for relationships: online communities. But what are the reasons behind the advent of online communities, and what is different about them compared to social media? But above all, what role can brands have in this new scenario? In this article we will explain what pushed users to approach the world of communities and what your company can do to fully exploit the potential of these platforms: From social media to communities: the need for authenticity and sharing interests The role of brands and companies in the new era of communities Why should companies include communities in their marketing strategy? Social media trends 2022 From social media to communities: the need for authenticity and sharing of interests In recent times we have been hearing more and more often about a lack of authenticity on social networks. As mentioned at the beginning of this article, social media was initially where users shared opinions and personal life details.
Over time, however, they have taken on a more individualistic nature and based largely on appearances . On social networks, people tend to share content that shows the best side of themselves. Users have begun to perceive that social networks are an inauthentic place and where they feel pressured to achieve an ideal lifestyle. This is why in recent years the tendency to share on social networks has been declining, in favor of their use aimed more at consuming content than sharing. Just take a look at the data to realize the growth rate of participation in communities: in recent years, globally it has been recorded that 76% of online users participate in forums, blogs and vlogs. On social networks, users do not feel completely free to express themselves, and for this reason they are used less and less to build human connections. This represents one of the most important reasons behind the change of direction of users towards communities as places of expression and sharing of common interests.