Post by account_disabled on Mar 13, 2024 4:52:40 GMT
What are the expectations of people who use social networks? Among the most common answers we find the possibility of conversing with others, reconnecting with friends and getting information through what other users post and by reading the news pages. Are discovery and knowledge two levers that move users who use these tools? According to the results of a recent study by the Proceedings of the National Academy of Sciences , published by the Telegraph , it is not so much the discovery that moves people within these platforms, but the search for confirmation of their opinions. he confirms Example of a fraudulent post The study, carried out by analyzing Facebook data and conducted between 2010 and 2014, comes to the conclusion that social media functions as a sounding board in which people seek confirmation of their ideas and share things that help strengthen their vision of the world.
Users tend to group together in communities of interest, leading Find Your Phone Number to the reinforcement of prejudices, the confirmation of ideas, segregation and polarization,” the researchers write bluntly. The effects of this behavior explain why it has been easy to viralize some obviously false news and unlikely promotions, but which leverage popular beliefs that are perceived as credible. These insidious contents are comforted and strengthened by word of mouth from the friends with whom they converse most frequently. Confirmation marketing Social networks represent, so to speak, reassurance and proof of what we believe and what we like to think. The social network is a confirmation of our personal opinion. Consumers love certain brands and become fanatics about them. Also comforted by friends who use the product considered prodigious. Some large B2C product companies have long understood this dynamic.
They nourish communities and discussion groups through proximity to the most prominent members and encourage individual participation through competitions, promotions and by involving the consumer in product development. This is how evangelists are born . Every brand today is looking for these valuable elements who are so passionate about the brand that they defend it and support the general opinion in conversations. These positivity stakeholders instill in the group the feeling that better products and higher quality brands do not exist. The researchers explained with the data that common ideas were shared and strengthened across the network. There are groups that believe in chemtrails or are against vaccinations.
Users tend to group together in communities of interest, leading Find Your Phone Number to the reinforcement of prejudices, the confirmation of ideas, segregation and polarization,” the researchers write bluntly. The effects of this behavior explain why it has been easy to viralize some obviously false news and unlikely promotions, but which leverage popular beliefs that are perceived as credible. These insidious contents are comforted and strengthened by word of mouth from the friends with whom they converse most frequently. Confirmation marketing Social networks represent, so to speak, reassurance and proof of what we believe and what we like to think. The social network is a confirmation of our personal opinion. Consumers love certain brands and become fanatics about them. Also comforted by friends who use the product considered prodigious. Some large B2C product companies have long understood this dynamic.
They nourish communities and discussion groups through proximity to the most prominent members and encourage individual participation through competitions, promotions and by involving the consumer in product development. This is how evangelists are born . Every brand today is looking for these valuable elements who are so passionate about the brand that they defend it and support the general opinion in conversations. These positivity stakeholders instill in the group the feeling that better products and higher quality brands do not exist. The researchers explained with the data that common ideas were shared and strengthened across the network. There are groups that believe in chemtrails or are against vaccinations.