Post by account_disabled on Jan 11, 2024 7:56:20 GMT
Have you heard of advergames? Check out our post and learn all about this practice, which can be the solution for creating incredible events for your company’s clients! Rafael Pires January 17, 22 | Reading time 9 minutes Advergames Games are interactive in nature. They provide players with complex dynamic systems based on a set of rules, who in turn act and make decisions based on the mechanics built into the design. It has been this way ever since the game of Senet was created by the ancient Egyptians and is considered to be the first game in history. Games are basically multiple best calls to action: fun, challenging, educational and systematic; this is where advergames come in. Advergaming is the practice of using video games to promote products or services. Advertising games have been on the rise since 1983, when Johnson & Johnson developed Tooth Protectors and Mattel released the Kool-Aid Man game (both for the Atari 2600 console).
Games made around product-related themes can also be more subtle, such as in-game billboards. In this article, we’ll discuss advergames so that you have another platform to consider running campaigns for your organization’s clients! What is an advergame? Advergaming: How many types are there? When and where to use advergames? How to use digital games Thailand Phone Number List in advertising? What are the advantages of investing in advergames? 3 Examples of Adver Games: I guarantee you’ve heard of them! What is an advergame? Advergames are a successful combination of advertising and video games. The term was coined by Anthony Giallourakis in 2000 and first used in 2001 in Wired magazine's "Jargon Watch" column. It refers to video games that advertise a product, organization, or brand. In this sense, advergames are created around a brand or product and can be accessed on a company website or social network, or downloaded on a computer or smartphone.
Persuasive messages and simulated consumption experiences. Sometimes, a company can sponsor a very popular game and place ads within the game. This is called in-game advertising. So when you're quickly playing a popular racing game, you might come across the logo of a soda or fast food brand (or even a presidential candidate, as in the case of Barack Obama's campaign). Although advergames have been around since the 1980s, you can see this type of advertising everywhere these days as advertisers have realized that these marketing tools are inexpensive, can reach consumers in interesting ways, and are engaging. Advergaming: How many types are there? While it may seem like everything is the same, you should know that advergames fall into three categories to consider. First, games can be placed on the company's website (or on a dedicated gaming-oriented website maintained or sponsored by the organization) to attract visitors and keep them on the site longer.