Post by rahim on Jan 31, 2024 11:12:01 GMT
Whose preferences best match the image of the respective personaModel quality is rarely a problem with regressionsHere it can happen that 'indifferent' customers are classified very similarly in all models, which formally increases the potential, but not the reaction to persona-specific offers.Regarding the mapping approach: Use key questions in customer contact situationsValid and reliable key questions can be brought into play in selected customer contact situations and help, to increase the proportion of customers with a known persona.
A very suitable situation and example are DB to Data trigger emails after a purchase. The email then contains a link to the questions, which in turn enable persona assignment. In the best case scenario, people can also be assigned during initial contact using key questions.The approach: Assignment after tracking behavioral data in a customer data platformThis approach is about specifying or expanding the behavioral profile of the personas.In a customer data platform, information from various data sources comes together, sometimes in real time.
And provides vast amounts of data that was not previously available (structured).Customers with known persona assignments also generate such dataSelf-learning algorithms discover structures in all data and can supplement the known information about the personas with previously unknown information This allows customers/users with similar behavioral structures to be recognized, analogous to Facebook lookalikesIn many cases, companies do not yet have a system environment that enables this variant. Therefore the approach has only been briefly outlined.But, of course, such an environment is not only suitable for persona remapping.Use of 'personas' in marketingThe entire effort of persona development.
A very suitable situation and example are DB to Data trigger emails after a purchase. The email then contains a link to the questions, which in turn enable persona assignment. In the best case scenario, people can also be assigned during initial contact using key questions.The approach: Assignment after tracking behavioral data in a customer data platformThis approach is about specifying or expanding the behavioral profile of the personas.In a customer data platform, information from various data sources comes together, sometimes in real time.
And provides vast amounts of data that was not previously available (structured).Customers with known persona assignments also generate such dataSelf-learning algorithms discover structures in all data and can supplement the known information about the personas with previously unknown information This allows customers/users with similar behavioral structures to be recognized, analogous to Facebook lookalikesIn many cases, companies do not yet have a system environment that enables this variant. Therefore the approach has only been briefly outlined.But, of course, such an environment is not only suitable for persona remapping.Use of 'personas' in marketingThe entire effort of persona development.